Lacoste Catwalk Fashion Show New York SS2012

With all the rumors going on about Marc Jacobs and Dior we might just forget there’s been another big shift at Lacoste. On the second day of the New York Fashion Week Felipe Oliveira Baptista, the new designer at Lacoste, had his debut (former Lacoste designer Christope Lemaire now works for Hermes).

Baptista didn’t go for any drastic changes. He just kept true to the brand’s identity and created a collection of sporty, preppy, fun clothes.

The bold horizontal stripes on several polo shirts felt a little boring. Yet those were easily forgotten after the jersey/beige sweater + blue belt came by. An aqua-colored blouse with graphic prints had the same wow-effect.

The classic sportswear color palette was updated here and there by strong shades like turquoise, orange and yellow. Leather details, fun pockets and cool accessories made the collection feel new.

Bapstista kept it simple, but changed just enough to make Lacoste customers running to the stores to get their hands on this funky fresh summer collection.