First View New York SS2012: Digital Flowers

Make way for flowers! Digital printing finally get’s the stage it deserves. The silk printed iconic patterns once produced by Alexander McQueen and Mary Katranzou clearly left their trace. It’s sure one loves a touch of authenticity even when executed in one of the most advanced printing techniques. Designers went for water colour paintings, expressionist artistry, poetic and nostalgic bouquets among 70s pop florals and wild abstracts.  But there is also a less orthodox offering. Twisted versions that are blurred, cut and pasted, all adorning a rich variety of styles. In this stylespot we lined up bold 70s florals from DKNY, blurred water paints of Prabal Gurung, cut and pasted vibrancy of Altuzarra, sheer/opaque coordinates of Jason Wu and a brave shaded bicolor etching of Richard Chai.

Stylespot is a collaboration with Stijlinstituut Amsterdam.