Sportmax Fashion Show Womenswear Milan SS2017

There was a little something for every woman in the new Sportmax summer collection. A red strapless jumpsuit, a pair of high waisted white trousers, an XL printed parka, a slouchy sweater, a cocktail dress and even a highly decorated evening number made their way onto the runway. All perfectly fine creations, yet none of them jaw dropping. The circle belts felt forced, as did the remarkable pointy hats and the sportswear drawstring detailing. The collection seemed to lack vision, urgency, a certain freshness. We didn’t spot any musthaves, not the kind of clothes you’d want to put on your summer wishlist immediately. Not the see now buy now type of clothing. Cause, loose and slouchy might fit on a lot of female bodies, it doesn’t necessarily appear elegant or sophisticated. But perhaps this was a collection that needs a little more time to grow on us. Who knows in a year from now that Sportmax slouchiness is all we’re looking for in our summer wardrobe. For now we remain undecided.