Gucci Catwalk Fashion Show Womenswear SS2018 Milan

Gucci fans got extra lucky at the runway show this week. In a badly lit show area the Italian brand treated it’s audience to a selection of no less than 108 catwalk looks. And might you think that would make for too long of a fashion show, think again. This is the work of fashion creative Alessandro Michele. Could we ever get tired of that?

For SS2018 the talented designer, who managed to turn Gucci into the most popular and successful fashion brand within a few seasons, used parts of his collection as an ode to his personal hero, Elton John. The rest of his designs spoke of seventies vibes, English checks, flora and fauna prints. Sequins, beads and shiny studs added touches of glam to his costum-y creations, which were spiced up by out of the box headpieces, extraordinary (nerdy) glasses, large earpieces a couple of bows and smudged lipstick.

Quite some menswear looks in the mix as well. Contemporary looks with lots of history references. There were multiple suits (& ties) and of course those typical extravagant Gucci-looks, like the fully covered, purple colored, sequined number.

Conclusion: the ‘Gucci look’ hasn’t changed much (as Michele claimed he stayed true to his aesthetic), so no need to completely switch up your wardrobe again. Oh and good news for everyone who’s just invested in a Gucci Marmont fanny pack; they’ll get you through SS2018 too.