Giorgio Armani Menswear Catwalk Fashion Show Milan SS2013

Easy Comfort. Giorgio Armani sent out a legion of unstructured silhouettes ranging from gently rumpled jackets with unpadded shoulders to the laid-back white suits, with Bermuda shorts that closed the show. ‘This is a sexy man, but a classy one, a classy gigolo,’, the designer told reporters of WWD. Well, he was the man who set a new sartorial standard for the male archetype in 1980 when he dressed Richard Gere for his first major film role in American Gigolo.
Knits ranged from the loose fitting to the more body-conscious. Sports jackets — some the color of faded denim — had a breezy, lived-in look.
After the show, Armani told reporters that designers have a role to play in educating men and improving the way they look. “Fashion has reached grotesque levels, and [with this collection] I felt the need to stand my ground, to improve men aesthetically.”