Giorgio Armani Catwalk Fashion Show Milan FW2010

With his winter collection Giorgio Armani promoted ‘The new chic’. According to the show notes this meant the whole collection was ‘precisely stated in shape and color’.

The new chic surely wasn’t represented in the black ‘wigs’ the models wore on their heads. It seemed as if they’d just attached a mop to their hair that covered up a big part of their faces.

The new chic did have a lot to do with shape. A-line and asymmetrical shapes dominated the runway. Just like in Giorgio’s summer collection their were more than enough one-shouldered dresses. A lot of looks formed a mix of a skirt and a (black velvet) jacket. Armani in fact introduced ‘The new jacket’, fastened by the hooks at the side to create a ‘wave effect’.

Coral red, Tibetan orange and a hint of green were the new chic colors. They were combined with black and white and corresponded with the colors of the lights on the catwalk.

They even popped up in Giorgio’s sleek evening wear. The dresses had a lot of shiny details. Jewel embroideries – mostly floral shaped – were placed all over some pink and red designs. Large brooches were a nice and chic addition.

We loved the new chic idea, but though the collection was pretty chic it might have been a little more renewing.