Emilio Pucci Catwalk Fashion Show Milan Womenswear FW2016

 

Massimo Giorgetti (MSGM) has geared up to show his second main collection for the luxury Italian label on the runway. He’s following up Peter Dundas as creative director, who was at the helm of the brand for seven years and has left to take charge at Roberto Cavalli. His aim: to keep working on and developing the playful, childish and sometimes crazy looks that’s signature for the Italian Brand, but at the same time finding new routes to fit this. As an Pucci woman you’re not afraid of any eye-popping hues (Dundas has transformed the brand into a hyper-coloured gathering) or eccentricity, and that’s exactly what he showed for this season: lots of colour and print, but in a less sexy and poolside glamour way than we used to. So it was quite surprising he put his focus on outerwear and active wear, something the brand wasn’t particular familiair with. But hey, that’s what exploring new path ways is about and Giorgetti took a good shot at it.  Most visible in the skiwear staples like zip-up leggings, onesies, oversized ski-style sweaters and it was impossible to miss the alpine and mountain-range prints presented in almost every look. Sometimes really obvious, sometimes more arty translated in a scene of colours on easy-going sweaters, Pucci-logoed shirts, shearling coats, puffer jackets, silk-printed midi dresses, pyjama-style separates and knee-length skirts. What better way to ensure your safety by wearing such bold colours and prints, at least they will find you in a sec. Would that be most practical in the form of a yellow velvet floor-length coat, blue leather knee-high boots and a colour blocking skirt? Probably not. But you can never change the luxury hugging Saint-Tropez DNA of a Pucci woman. So who’s ready for a well deserved champagne break in the après-ski?