Marni Catwalk Fashion Show Menswear Milan FW2017
It’s not an easy challenge to set a new path for a fashion brand after the departure of its founder and creative director. With his debut collection for Marni, Francesco Risso was wise enough to not completely shock the label’s followers — there were references to the Consuelo Castiglioni era in the color palette, the graphic patterns and the use of fabrics — while attempting to tap into a younger generation of customers. So instead of continuing Castiglioni’s strive for quirkiness, Risso embraced a more approachable, cool street approach.
While Castiglioni with her approach to fashion drew fans of the avant garde, Risso with his first collection seemed interested in developing a more playful, youthful image for the brand — one that is definitely less edgy.