Trend Report SS2014: Name Dropping

While Selfridges introduced a whole range of de-branded food products the world of fashion is holding a serious game of name dropping. Large fashion houses (Kenzo, DKNY, Acne and Dior) as well high street names are screaming for attention by placing words and logos in all the right places. Not the owner of a luxury logo? A touch of humor in the form of brand-like prints such as “Celfie” and “Homies” has proven to go a long way. Classic sport brands Nike and Adidas are experiencing a huge logo revival and, of course Chanel’s CC (perhaps printed on a backpack) is your best asset in this name dropping business.