Trend Report SS2011: minimal effort, major success

This season too, you can look terrific without looking like you’ve spend hours in front of the mirror. Yes, we’re talking about the minimalistic look which is still a big trend in fashion. This season besides Chloe, Celine and Calvin Klein other brands have joined in on the fun as well. Derek Lam, Isabel Marant and Jil Sander all opted for the less is more look in their spring/summer collections.

And the great twist of this season is color. So after the minimalistic white, nude and black, there’s the minimal red, yellow, pink and even turquoise. The rest of the minimalistic rules remain the same though; clean cuts, no prints, straight lines and no extra fuzz (cutouts, frills, ruffles, bows etc).

Looking chic was never this easy…