Streetwear Trend Fashion Month SS2019: Fluo a Gogo

Neon is a thing again. Spotted on the streets of Milan, Paris and New York this day-glo bright color is all the rage. Kanye might have started it with his Yeezy range, Virgil Abloh took it to another level with his latest Off-White collection (see also the Blumarine and House of Holland SS2019 collection). Whether used on a long, floor sweeping black dress or as the main color of a complete tracksuit neon can be both chic and sporty. Wear it like Caroline Daur or rock this color like Eleonora Carisi. Neon yellow is a definite favorite (a turtle neck in that shade seems a safe bet), yet we’ve spotted some fluorescent orange, pink and green (the hair, the shoes, the bags!) as well. Are you ready to rock this statement shade? All eyes on you wherever you go. Fluo a gogo!