SS2017 Trend: Smooth & Shiny

A little sparkle goes a long way, so make sure you stack up on some shiny pieces for SS2017. Add a little disco to your #ootd. Opt for metallic (Haider Ackermann, Balmain), choose for sequins (Kenzo, Gucci, Marc Jacobs) or wow in crystal beads (Proenze Schouler). Taking the trend a little further you can of course add some shimmer in the shape of jewelry (Kenzo) and make-up too (eyes and nails deserve some extra spark too). Oh and of course then there are Gucci’s crystal encrusted glasses. What ever you do, don’t hold back. Shine on and, for everyone who’s looking; make it worth their while.

SS2017 Trend: Harder, Better, Stronger (shoulders)

We admit some of the looks in our gallery above aren’t the most ‘likeable’ at first sight. Yet, you know how it works in fashion, give a trend a month or six and everyone in the fashion scene has completely accepted it. Give it a year (or two) and the mass market is fully embracing it. So right about now, when it comes to the strong shoulder trend, we’re at the first base; fashion professionals have accepted it and are transmitting the message to a wider audience. A few fashion forward influencers have been spotted working those Balenciaga jackets and one shouldered Saint Laurent dresses. They’re the daredevils who don’t care if a trench coat gives them a less feminine figure or a certain Frankenstein appeal. In the name of fashion they’re rocking those XL shoulders as if the eighties never existed. A woman in a suit (Off white, Céline) never looked this strong and disco dancing dressing (Saint Laurent) was never this fierce and outspoken. The silhouette’s focus point is moving up! From waist to shoulders. Are you ready to step up your shoulder game? Harder, better, faster!

SS2017 Trend: (Patent) Pink Party

When Valentino red turn pink you know something’s up. Bright pink is becoming the #1 color for this summer. And we can not think of a reason not to join this pink party. From Balenciaga to Vetements; the most fashion forward looks in bright pink are making headlights on the streets, in the fashion magazines and, of course, on Instagram. And might you think bright pink is daring enough, think again. Bright patent pink (as seen at Bottega Veneta) is even a better option. Not to mention the satin pink spotted at Ralph Lauren. And let’s not forget the red/pink combination both Sportmax and Valentino introduced. The in between shade of raspberry red spotted at Kenzo, Hermes and Michael Kors might be your best bet. The ultimate summer shade that works beautifully combined with mint green (just look at one of the Céline runway looks). Show some color, give them something to talk about and make it a (sweet) summer to remember!

Amsterdam Denim Days 2017: Blueprint Festival

For one week Amsterdam was the centre of attention for all those with an indigo heart. Amsterdam Denim days 2017 offered a program with something for denim lovers of every kind, from brands and makers to wearers and speakers. From style-setting devotees on the street to the greatest innovators in the industry, together they create the ultimate blue wear.

The Kingpins Show Amsterdam SS2018

For two days Amsterdam was the homebase of The Kingpins Show, an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills. The trade show acquired cult like status amongst denim professionals over the years. Kingpins grew into a platform a with biannual editions in New York and Hong Kong. Kingpins is part of Amsterdam Denim Days.

SS2017 Trend: Pleated, Folded & Draped

Ruffles are dominating this year’s summer look, no doubt about it. They’re everywhere, on blouses, T-shirts, sweaters, skirts and even ruffled pants are making their way onto the streets. It seems like there’s no denying this trend. Yet for those who like things a little less romantic we’ve got some back-up options. In stead of ruffles you can also opt for pleats as origami-inspired pieces are quite the statement makers too. So how about a pleated skirt (as seen at Vionnet, Off White and Victoria Beckham)? Or would you prefer them on your top (as Jil Sander and Marni introduced)? And how about a little drape effect (shown by Sportmax and Loewe)? A perfect classic/dramatic detail to make your outfit just a little more interesting. And the ultimate excuse to leave your iron in your closet. Pleats please! 1,2,3, origami!

SS2017 Trend: Underwear = Outerwear (again)

Why don’t you.. turn your outfit inside out? Wearing your underwear as outerwear is (once again) the coolest game changer. Wear your bras and bralettes over  your blouses and dresses and you’re right on trend. Or rather, leave the house in nothing more than a sheer body, a transparent slipdress or a triangle bra (midriff on display). Probably the easiest way to make a statement this summer. At least, that’s how Victoria Beckham, Céline, Alberta Ferretti and Alexander Wang feel about it. Not to mention Dries van Noten, Miu Miu and Giambattista Valli’s version of this daring trend. So, are you ready to show some skin or even #freethatnipple? Oeh la la.. lingerie!

SS2017 Trend: Texting

Carrying out a political message as well as making a fashion statement is the latest trend in fashion land. And why would you only speak in fringes, colors and prints when you can at the same time speak your mind on feminism, politics and sustainability?! At least, that’s how some top designers see it. Attending the SS2017 shows we could read We should all be feminists, Dio(r)evolution (Dior), Docce & Gabinetti (Dolce & Gabbana), Silence (Haider Ackermann), Don’t Move (Off White) and Thanks Girls (Stella McCartney) written down on the brand new collections. Some messages deeper than others, of course, but fact is designers spoke their mind. The Dior slogans are being picked up big time by the international influencers scene and Dolce & Gabbana’s sense of humor is getting a chance on the streets too. So next to branded (logomania) clothes, written words are all the rage these days. If you have something to say, now is the time to say it!

SS2017 Trend: Fringe Party

Where hippies and Western influences meet, that’s where the fringe party is at. The party of the season, with a line up of big names, from Ralph Lauren to Hermes. And who knew this dresscode could be so diverse. From cool and grungy at Coach to line dance fabulous at Rodarte. Adding some fringes to your look don’t necessarily turn you into a cowgirl (although that Ralph Lauren hat might add to the effect). Just play around with it and use it as an extra asset to your fashion forward look. Like Miuccia Prada did in her SS2017 collection. Her fringe meets fur details gave her looks some extra elegancy and a bit more of a fun factor, whilst staying classy, modern and yet retro inspired. Not feeling the fringe shoulders or hemlines? Just opt for that cute little fringe bag Hermes designed for spring/summer. A subtle yet stunning way to join in on the fringe fun.

SS2017 Trend: Seventies Twist

If there’s one decade designers keep on being inspired by it’s the seventies. We can’t even remember not writing a seventies trend report for one season. And why wouldn’t we want to revive and relive the best retro styles of the disco decade? For S/S2017 designers seventies inspired prints and patterns again are all the rage. Miuccia Prada says so, just glance at her full on seventies Prada show (including mini skirts and highly accessorized, cinched checked blazers with touches of fur) as well as her Miu Miu show (filled with elegant, seventies striped pieces). Roberto Cavalli literally took us back in time to the love, peace, joy decade including long, floral printed hippie dressed, flared pants, skinny scarfs, XL sunglasses and the warmest color palette. Riccardo Tisci’s close to nature collection in a fiery color palette—red, orange, brown, and pink perfectly fits in with the theme. Emilio Pucci’s color blocking collection only briefly touched the seventies dresscode with a few graphic and vibrant prints. And while Chloé, Sportmax and Marc Jacobs just hinted at the boho style we know all too well, we can without a doubt state the seventies have once again made a comeback. Diverse, multi interpretable but definite.

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