DFA Nominee 2012: Hyun Yeu

Last year designer Hyun Yeu received the Dutch Fashion Incubator award during the DFA´s, which gave him the opportunity to sell his design in Dutch department store De Bijenkorf. This year he is nominated again and determined to win in order to expand his team and pursue an international career in fashion. Time to freshen up everyone´s memory and give a small impression of what we can expect coming Friday in The Hague.

Fashion label
Ado Les Scents, menswear. Founded in 2009.

Signature
High quality menswear with innovative shapes en fabrics.

Short bio
After graduating at the Gerrit Rietveld academy Hyun Yeu did an internship at Viktor & Rolf. He than founded his menswear label Ado Les Scents in 2009. That same year Yeu won the Frans Molenaar award (a 10.000 Euro money price) during the Amsterdam International Fashion Week. Last year Hyun Yeu also won the Dutch Fashion Incubator award durin the Dutch Fashion Awards. This summer it was announced Yeu is the new designer for Dutch fashion brand Gsus.

Quote
“My clothes may be artistic. As soon as they leave the work room it’s all about business.”

Collection
Friday night during the Dutch Fashion Award show Yeu will show his brand new collection for the very first time. “It´s named CLONES and it´s a story about identity,” says Yeu.

Plans
Yeu says he has been working very hard and of course hopes he will win Friday night´s big award. Yeu: “It´s time to grow internationally. If I win, I will use the money to set up a good team to grow further.”