Claes Iversen Couture SS19 “79Au”

February 1, 2019 by Jetty
Filed under Fashion, Featured Items

Designer Claes Iversen just released his latest couture collection “79Au”. Monday we shot the lookbook for this SS2019 collection, which is all about gold and rings, at our studio. Below Peter talks Claes Iversen and this specific lookbook shoot.

Peter: “I’ve known Claes from back when he was interning at Viktor & Rolf. Since then he’s grown to be an amazing designer of his own. I’ve shot his collections and shows ever since and he was even the first designer to host a catwalk show at our Amsterdam studio. It’s a joy working with Claes. He’s great to be around, so we always have a good time on set. Claes might be Danish, with his rich fabrics and sculptural designs he fits in with our Dutch fashion landscape perfectly. His designs represent couture at its finest. For the lookbook shoot of his 79Au collection we’ve focused on keeping everything around the clothes as clean as possible. Since, with a collection full of gold like this, it’s easy to mess it up by going all too shiny/bling-bling and making the most delicate, elegant designs look like a Versace collection on steroids. We had a long shooting day at the studio this Monday, yet we had a lot of fun creating this lookbook for yet another stunning (golden!) Claes Iversen collection.”

Behind the scenes / at the studio