Outsider at AIFW SS2012, part 2

July 17, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, Team

Photographer Nick Helderman is new to the world of fashion. He knows his way quite well in the music-scene, but is still an outsider to the wonderful, glamorous, intoxicating, exaggerated world of fashion. Peter Stigter invited his talented colleague to experience the Amsterdam International Fashion Week and try to capture his vision in images. Today, part two.

Nick Helderman  lives in Amsterdam. He published in Het Parool, Glamcult and OOR. In 2010 he was nominated for the Popview/Lex van Rossen Award. You can look at his portfolio here.

Edith & Ella Backstage at AIFW SS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Backstage, beauty, Fashion, Featured Items, models

The backstage-setting at Edith & Ella was as colorful as the show. Hair and beauty reminded us of the good old Brigitte Bardot-days, French, feminie and a bit naughty.

Impressions of AIFW SS2012 Day 4

This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of  the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.

 

Quoc Thang Backstage at AIFW SS2012

Even men need to be powdered now and then. The backpackers and travellers that inspired Quoc Thang for his fall collection were symolised by shimmering powder and sandblown hair.

FRANK by Zeeman Backstage AIFW SS2012

The make up at the show of Frank was colorful, with bright colors like red and yellow at eyelids and nails, while lips were kept neutral. Take a look backstage.

Which crew are you? House of Orange at AIFW

July 16, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, People

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.

 

 

Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

Frans Molenaar Prijs 2011 Backstage – AIFW SS2012

Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.

(text by Eva Dusch)

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