Thijs Willekes over insecten en meubels

[youtube]http://www.youtube.com/watch?v=dPY-CpUUaCY[/youtube]

Ruud van der Peijl over relaties en sanitaire gewoontes

[youtube]http://www.youtube.com/watch?v=SWCyT0Ijjak[/youtube]

Angelique Westerhof about afterlife and cats…

Who: Angelique Westerhof

Where: Backstage at Amsterdam International Fashion Week

When: Wednesday, the 22nd of July

What: Angelique Westerhof tells us about afterlife and cats…

[youtube]http://www.youtube.com/watch?v=W7OfiiX1NDI[/youtube]

Streetwear Amsterdam SS10 Day 2

What are you wearing during Fashionweek? Your stiletto-heels, your latest Marni-dress or that vintage Chanel? Maybe we will spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear-category daily. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashion Week.

Daryl van Wouw Catwalk Fashion Show SS10

By Ivo Wiermans
Daryl van Wouw’s spring summer collection for 2010 offered his usual key-items: the one-shouldered shirts, sweat dresses, hoodies and other sportswear inspired items. Prints were graffiti-like, dominant colors were white, grey and black, with accents of lime and fuchsia.
For this collection Daryl van Wouw got inspired by the game itself. The many squares on a board game were translated into braided shawls and tops and at the end of the show into bold 3-dimensional cube dresses. Although the clothes looked sporty, there was something chic and exotic about this collection as well. Like the many fringes, converted into exotic bright-colored turbans or shirts turned into scarfs. Jackets and dresses made of layered black leather looked exquisite and took Daryl’s street fashion to a next level.
Some good old Levi’s were added to the outfits as well. The jeans (some in shocking lime) were ripped, deconstructed, torn apart and some inventively used as a jacket. Daryl en Levi’s turned out to be a perfect match.
The accessories were cheerful and elegant. Board game coins were used as bracelets and shiny earrings, creating an almost African look. There was also tribute to the late King of Pop: white socks and glitter shoes! ‘Beat it!’ seemed to be Daryl’s message for hard times to come.
Wonder how one can combine so many elements into a cohesive collection? Daryl knows how to play the game!

AMFI Catwalk Fashion Show SS10

By Ivo Wiermans
Students of Amsterdam Fashion Institute (AMFI) showed their seventh collection for the school’s label Individuals. The young designers presented a collection called LaLaLa. A title that perfectly described a series of fascinating pieces.
Besides the prints with LaLaLa, it was a collection with a true LaLaLa attitude. Strong and soft looking outfits were mixed, there were sharp looking artisanal white jackets with big shoulders. Some were knee-long, looking beautifully powerful. The Margiela-esque corsets made of leather ice-skateshoes in skin colors were attached to soft shirts, or mixed with skirts creating a confident look without being too severe. The golden leggings looked like armor All pieces were in soft colors – eggshell, skin, off-white – which gave the strong outfits an air of lightness.Sheer tops and pleated blouses covered more rigid pieces, making the outfits look not too serious. Evening dresses looked elegant, due to flowing materials. This collection proved that  hard-edge fashion can be comfortable and fragile at the same time.

Cold Method Catwalk Fashion Show SS10

By Ivo Wiermans

A sharp looking suit, a well-fitted shirt, or the perfect jeans: a modern man can’t live without these essentials. Basic items he can easily mix for different events and which are fashionproof. Mark Ainsworth and Alex Jansen understood the power of basic, regarding their spring summer collection for Cold Method. The collection brought us the 9 aesthetics of a men’s wardrobe: T-shirt, shirt, suit, pants, jacket, sweatshirt, jeans, accesories and CM2 (cosmetics and other products to complete the Cold Method lifestyle).
The show started with a very James Bond worthy dark suit. More suits followed in soft colors like beige and white. Single blazers were casually mixed with printed shirts, shorts and sneakers. Even from a distance one could see the perfect tailoring and the outstanding quality of the materials. Sporty outfits looked perfect for a summer’s boat trip, proved by a double-breasted coat and some jackets in icy blue or sunny orange. See-through v-neck sweaters and fine woven cardigans in soft colors looked as comfortable as nightwear.
The collection got even more relaxed, when taking a closer look to the pants. These were straight fitted, sometimes even baggy. The designers of Cold Method seem to be sure about one thing: slim-fit is over.

The atmosphere at the Amsterdam Fashion Week Pt. 1

Ilja Visser Backstage SS10

It’s always fun being backstage watching the models transform from ordinary girls into real women. It’s a real tough job getting them ready in time, but you can leave that to the Redken & Mabelline-team. And did you see those eyelashes?

Ilja Visser Catwalk Fashion Show SS10

Ilja Visser is growing fast. Instead of one collection, she has three different lines she presented during the first day of AIFW: Ilja (couture) , Ready to Fish (business line) and Valizz (affordable fashion). All collections have that relaxed, fluid silouet and a soft color-palet. Next year she will open her first boutique in Amsterdam. Valizz looked very wearable and commercial with soft pastels, fluid fabrics and easy pieces like simple jackets, jeans and wide trousers. Ready to wear consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja is extreme volume in dresses but also pieces in summer-tweed.

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