Sjaak Hullekes Preview Amsterdam Fashion Week

Sjaak Hullekes is the second designer to reveal a little bit of the collection he will show at the Amsterdam Fashion Week. Together with Bas Kosters Hullekes will present his  fall/winter 2012/2013 collection on the opening-night, Wednesday 25 January at 07.00 PM. He spoke with us about his brand new collection.

Show
“The first time I showed my collection during Amsterdam Fashion Week was in 2007. Although it’s been a while, I’m glad to be back. I decided to show again during AFW since the fashion week has made a new start. It’s more about the fashion again, instead of the people and the party.”

Goal
“For us showing at AFW is about showing my work to the press and trying to sell. Yet we also want to give everyone in the audience a small stimulant. It’s good to be able to show our collection to a broader audience.”

Time
“We’re right on schedule for this collection. Since we’re going to Paris a few days before the show, everything had to be done in time. There’s still some work to do but I am not worried. At some point you just have to have faith in the people around you, so I am actually pretty calm.”

Inspiration
“Our inspiration for the show is Gemstone. The collection is about the contrast between the way we work with technology nowadays versus the way in which people just used to work with what the earth had to offer. To get in the mood for this collection we watched the movie Pink Narcissus and we watched clips of Serpentine Dancers. The city Marrakesh was also a big source of inspiration. We visited the city a couple of times and just love how everything stimulates your senses; the hammam, the gardens, the herbs.”

Look & feel
“The color palette of the collection is very rich, we used deep shades like amber and aubergine. We also used Berber influences and you’ll see aesthetic and mystic references.”

Dance
“We’re going to show a total of 40 looks; 32 looks we will show on models and 8 other looks will be shown on dancers. I cannot tell you anything more about that. Let’s just keep it a surprise until Wednesday.”

Photography: Jeannette Huisman@Team Peter Stigter