Penn & Ink N.Y.C. Amsterdam Fashion Week SS2019

Street sounds awaited us at Penn & Ink N.Y. this morning. It was unmistakable, we had arrived in New York. Soon a female voice took over and started talking about a love story. “I wanted to find a place where I’d be able to be myself…” she started. As she spoke the backdrop showed clips of women wearing Penn & Ink in different types of nature environments (the woods, the hills). “Nature is so dangerous, so unpredictable, like love”, she carried on. “You fear it but you want it. You run from it and to it at the same time.”

The first day wear looks set the mood for the whole collection. Effortless is what it’s all about at Penn & Ink. Relaxed pants, cosy sweaters, loose fitting dresses, stretchy and soft leggings, tough boots. Floral and leopard prints in the mix with pastel shades, soft coral red, light yellow and baby blue shades formed a perfect palette.

Then high summer followed with a safari inspired suit matched with a big hat and sandals worn with socks. Easy going summer/holiday looks with striped shirts (perfect for a summer vacay in the Cote d’Azur), seamless dresses casual jackets and soft pants formed the SS look that later on transformed into home/loungewear. Leggings and loose sweaters to do your morning yoga in and to wear throughout the day, while at home.

For anyone looking for a more active look the show ended with a range of sportswear looks, which in fact formed the launch of the label’s GYM collection. Sporty tops with “The Gym, Brooklyn, NYC” on the strap, hoodies, sweaters and cropped T-shirts (to mix and match) proved that even activewear can look relaxed. “Come as you are” one of the tops read. And that might just be Penn & Ink’s main message. Staying true to yourself. Being at easy, being relaxed. Feeling good in your own skin (and in your clothes!).

For the finale all long wavy haired, fresh faced, sporty dressed models put on a shiny pair of mirrored sunglasses. For anything effortless and cool Penn & Ink N.Y.C. is your go to label throughout the whole year.