Marloes Blaas Preview Amsterdam Fashion Week

Marloes Blaas will show her fall/winter 2012/2013 collection on Friday 27 January at 04.00 PM. She spoke with us about her brand new collection and how she came up with her source of inspiration.

Show
“I have showed my work during Amsterdam Fashion Week before, but it was always pretty tough to come up with the large amount of money they charge designers. This year I have the help of sponsor shoelabel Clarks, which I am very grateful for. They even provided me with shoes from their f/w2012/2013 collection, which are now produced earlier especially for my show.”

Inspiration
“My collection is called ‘A common silver spoon’ and is based on a Dutch saying (Geboren met een zilveren lepel in de mond). I came up with this when I was on the phone with my mum. She told me she had some old silver for me, which I maybe could use in my work. Right then the inspiration for my collection was born.”

Theme
“The collection is built around the after war period. In other collections I used to look at the forties; this time I focused more on the fifties, a prosperous period in which everyone seemed to be doing well. It was a time of solidarity, working together and large families. Especially those family portraits intrigued me. I started looking and old photo-albums from my mother’s family (she grew up in a family of 12 children). People used to really dress up in their best clothes. They didn’t look at all like themselves, but they did put a lot of effort into those pictures. I used bits and pieces of looks from that time and translated them into something modern.”

Collection
“My collection of 20 looks is divided into 3 parts. 1. In the first part jewelry plays a big role. I used real silver spoons and made necklaces out of them. The clothes in this first part are heavy, dark and are made in shades of grey and black. 2. The second part of the collection is more tough. For this part I studied old school pictures. They inspired me to come up with several school uniforms and school bags. 3. For the third part, which is more about the reconstruction after the war,  I used my own print with rocks. It has shades of burgundy and sand in it.”