Karssenberg-Greidanus Amsterdam Fashion Week Preview

First time
Karssenberg-Greidanus will present their work for the second time during Amsterdam Fashion Week. For the very first time designers Sanne Karssenberg and Cleo Greidanus are presenting a summer collection, named CloudScape. Sanne: “Up until now we’ve only been working on winter collections and art projects, so this will be our first spring/summer collection. Now don’t expect it to be all airy and bright, ‘cause the show won’t have that typical summer feeling.”

Rainy summer
No bikini’s or tropical blouses, these designers translated ‘summer’ in their very own way. “We’ll show shirts and dresses that are perfect for summer. Plus, we’ve designed raincoats that are right for our rainy Dutch summers, since we always like to design functional clothes that made for protection.” And it’s not just the weather these coats refer to, the designers used rain as a metaphor too. “Rain stands for the large amount of data we receive every day, which can be kind of an overload. The raincoat can feel as a safe cocoon, but can be kind of suffocating too.”

Hello color?
It’s the first spring/summer collection but it is also the first time the designduo is working with color. Well, color…“Before we always used ‘non-colors’, now we’ve used shades of white, grey, black and red. We used these on lots of jerseys, some transparent plastics, knitwear, glass-like materials that represent water drops.”

Story to tell
Karssenberg-Greidanus have been absent for a while, but decided to show again during Amsterdam Fashion Week, since they felt they had a new story to tell. “For the first time we are launching a more wearable collection, we felt people should see that. We want people to know the story behind the collection and with a catwalk show you can tell that story. It is slightly more stressful though, because we really want the collection to portray the right feeling.”

Pre-show ritual
Sanne: “We’re pretty right on track. Every now and then I get a small anxiety attack, but apart from that the show preparations are going well. We hope we have time for our pre-show ritual on Wednesday. We like to go to the hairdresser together and get a new haircut as a last preparation for the show and a welcome getaway from the design studio where we are spending all our time right now.”

Karssenberg-Greidanus will show their Spring Summer 2013 collection on Thursday 12 July at 08.00 PM

See some the first impressions of the collection below.