Jef Montes Amsterdam Fashion Week Experience SS2017

Ever experienced a massive storm? Well at Jef Montes you were in for a treat! No straight up catwalk show here, the young designer set up a fashion experience. An experience for himself as well as for the audience. Jef Montes decided to create the opening outfit of his brand new collection Tormenta (storm) in front of his guests. A chance for us to take a look inside his design studio, see how it’s done. Not your average workplace we tell you! Like a true storm Jef Montes raged around his experience space using all different types of chemicals to create his design. We got to witness all design phases; epoxy at first and finally black ink to cover it all; the dress, the space and himself. The result? Some fascinating designs shown against an eerie backdrop representing Jef Montes’ thought on life in the here and now as well as the hereafter. We’re blown away (by the storm). Quite the experience.