Jacob Kok Fashion Week Amsterdam FW2014

After watching a kaleidoscopic video with a virtual model talking about ‘little fluffy clouds’ and a moving backdrop Jacob Kok sent his models out on the LAB runway. They appeared sportive and modern in their structured, colorful pieces. They sported braided buns, backpacks and platform sneakers, details that gave away Koks eye for styling and accessories. Their hands in the pockets gave the girls a streetwise attitude. The link between fashion and technology, in which lays Koks focus, was visible in every single look. From the metallic sneakers to the shiny cream dress and some of the outstanding jewelry pieces. A short collection for Jacob Kok, but it impressed nevertheless.