Elsien Gringhuis Catwalk Fashion Show SS10

It was Elsien Gringhuis’ first  show at the Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star at the moment. What she showed at AIFW looks rather strict, with a clean cut silhouette, straight lines, minimal and very constructed. ‘Focus’ was her theme, a collection about all the stress and chaos we have to got through all day and the need to focus. Although it’s not certain she will produce her collection – because she is still looking for ateliers – you can buy a real Gringhuis soon at the Hema. The designer won the Hema-designcontest with her raincoat made of biological cotton and rubber coating.