Cold Method Catwalk Fashion Show SS10

By Ivo Wiermans

A sharp looking suit, a well-fitted shirt, or the perfect jeans: a modern man can’t live without these essentials. Basic items he can easily mix for different events and which are fashionproof. Mark Ainsworth and Alex Jansen understood the power of basic, regarding their spring summer collection for Cold Method. The collection brought us the 9 aesthetics of a men’s wardrobe: T-shirt, shirt, suit, pants, jacket, sweatshirt, jeans, accesories and CM2 (cosmetics and other products to complete the Cold Method lifestyle).
The show started with a very James Bond worthy dark suit. More suits followed in soft colors like beige and white. Single blazers were casually mixed with printed shirts, shorts and sneakers. Even from a distance one could see the perfect tailoring and the outstanding quality of the materials. Sporty outfits looked perfect for a summer’s boat trip, proved by a double-breasted coat and some jackets in icy blue or sunny orange. See-through v-neck sweaters and fine woven cardigans in soft colors looked as comfortable as nightwear.
The collection got even more relaxed, when taking a closer look to the pants. These were straight fitted, sometimes even baggy. The designers of Cold Method seem to be sure about one thing: slim-fit is over.