Max Zara Sterck Amsterdam Fashion Week 2023

Dutch designer Max Zara Sterck presented her first collection during Amsterdam Fashion Week, edition september 2023. Her debut was about movement and harmony, encapsulated as “Body following, body flowing,” and this became a guiding principle that underscored the essence of the designer’s work.

Amsterdam Fashion Week Studio 2019 Day 2

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Day 2 of Amsterdam Fashion Week Studio is a fact. With shows and presentations of Maison365XTiSento, Kimberley Jenneskens & Liesbeth Sterkenburg, Stieglitz and Silvain Heach.

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Streetfashion Amsterdam Fashion Week Studio 2019

What are visitors wearing at the shows of Amsterdam Fashion Week Studio, edition 2019.

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Streetfashion Amsterdam Fashion Week Studio 2019

What are visitors wearing at the shows of Amsterdam Fashion Week Studio, edition 2019.

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Amsterdam Fashion Week Studio Day 1

Day 1 of Amsterdam Fashion Week Studio is a fact. With show and presentations of SpongebobXMarlou Breuls, Hul Le Kes, Ninamounah and Maison the Faux.

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Maison the Faux Catwalk Fashion Show AFW Studio 2019

Het Compagnietheater was crowded Thursday night (Full House!). And we were all in for a treat. Maison the Faux has never been a label that holds straightforward fashion shows. “MAISON pour MAISON” was theater, performance and dance all in one. A multidisciplinary presentation with just a touch of fashion.

The scene presented a series of vignettes that explored all facets of a home. With multiple beds on stage and feathers falling from the ceiling scenes depicting bedroom behavior at it’s most extreme. Settings that reflect the chaos of rehousing. Performers and movers swanned around, maneuvering through the sets and feeling at home within the constructed framework. MAISON the FAUX had their performers breaking free from borders and walls, transitioning from lonesome and confined sensibilities towards a feeling of togetherness. 

All models, dancers, performers wore MAISON the FAUX’s interpretation of leisure wear. Home-wear in it’s most ultimate and elegant form. The looks consisted out of two-piece PJ’s, bedroom gowns, negligee sets and a selection of robes combined with sleeping hats and sweaters and T’s with MAISON the FAUX Melatonin graphics. The home-wear looks were styled with various interior products; pillows, duvets, sleep masks and even mattresses.

“There’s no place like MAISON.”

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Le Café Noir & Jenneskens Amsterdam Fashion Week SS2019

On Sunday night Amsterdam Fashion Week went out with a bang. Not one but two fashion shows formed the closing event of the week. Up first was styliste, influencer and – since about a year – designer Lizzy van der Ligt. Together with eyewear chain Eye Wish she presented fourteen looks of her label Le Cafe Noir. All models wore one of the new glasses from the Eye Wish fall collection (divided into four trends ‘Earthy Neutrals’, ‘Turtoise Shell’, ‘Nordic Design’ and ‘Fearless Cateye’) and the colorful, playful, cheerful and sporty pieces from Lizzy’s label. Three full on yellow tartan printed looks opened the show. They were followed by a printed dress and a faux fur bomber jacket. Joggers and a hoodie in bright green, purple and just a touch of red from the sleeves popping underneath it, looked like an outfit we might have seen Lizzy wearing on her Instagram. In facts all looks could have come straight out of her wardrobe (and into ours, yes please!). The denim overall, the yellow and blue tracksuit, the camo jacket, the leopard skirt. All very poppy, fun and extremely likable. This is a collection all the cool kids want to wear. Proof that stylists can turn out to be strong, commercially successful designers.

Second show in line was Jenneskens by the talented Kimberley Jenneskens. She presented a strong young, urban collection of sustainable, gender neutral (both very trending themes these days). Her line up of overalls, body warmers and tracksuits in shades or orange, lilac and light grey just blew the audience away. Straps, belts and sporty bags gave the looks added a nice extra touch of coolness. “This is the new underground”, Kimberley stated and it surely felt like a fresh new chapter in Dutch fashion. What a way to end fashion week. Let next season be even more about labels like these two tonight.

Backstage 10Days Amsyterdam Fashion Week SS2019

Take a look backstage at the 10Days show.

10Days Amsterdam Fashion Week FW2018

Our Sunday morning started off with 10DAYS x Emily Marant. The lifestyle brand which is all about style and comfort always has a special focus on Amsterdam. Yet today the Californian dream awaited us with surf boards and palm trees as a backdrop. And so we imagined ourselves on a beach, even though the collection was more sporty than beach-y.

Key words for the collection are contemporary, comfortable an cool. A strong line up filled with wearable, simple yet interesting looks. Like the soft joggers and comfy sweaters given a sporty touch in the form of a cross body fanny pack or a pair of crispy white sneakers. We spotted tie-dye details and bright colors. Models looked stunning in the brand’s ton sur ton looks (a menswear in mint green and some womenswear looks in red, blue and grey went straight onto our wishlist). Proof that simplicity – less is more – often does the trick.

Ohhh and ahhs when the kids came onto the runway sporting looks that formed a perfect mini version of the mens and womenswear items. Sporty stripes and leopard prints, comfy leggings and cosy vests. The 10DAYS message (and motto) was clear; fashion should be comfy and fun, for us as well as for the little ones.

At the end of the show Creative Director Barbara Hilbrink entered the runway together with Emily Marant; their way to announce their collaboration for a limited edtion 10DAYS x EMILY MARANT capsule collection available as of end 2018. A limited edition ‘Fashion Week Trainer’ was on sale in the AFW shop right after the show. Everything else was on sale right away as 10DAYS put their See now buy now formula into practice.

 

Backstage Hudson Bay Amsterdam Fashion Week SS2019

So, what was going on backstage at the Hudson Bay show? Take a look yourself.

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