Fendi Catwalk Fashion Show Milan Womenswear SS2014

Today was not just the day of the Fendi show. It was a special day for the brand in many different ways. The Italian brand opened the doors of their brand new head quarters in Milan. A building with offices, showrooms, an exposition area and, apparently, the longest catwalk in the city. So it was only logical for designers Karl Lagerfeld and Silvia Venturini to hold their s/s2014 presentation in this new area. Fendi also managed to launch a brand new platform just in time for the label’s fashion show. Fendi life allows fashion fans to get interactive with the designer label. Fans can see the opening of a new boutique in Milan and virtually check out a new exhibition entitled Making Dreams: Fendi and the Cinema, which celebrates Fendi’s contribution to the cinematic world. Also they were able to watch the fashion show while it happened. And in line with all this newness they could enjoy quite a futuristic Fendi show. Models, all wearing short black wigs with bangs, became almost unrecognizable, which let us focus even more on the clothes. Designs made out of ultra fin layers of fabric in shades like red, orange, white and navy. Whether created by cut-outs, cropped tops, sheer parts or mesh fabrics, every look had a certain airiness to it. Even the pieces decorated by heavy materials like fur and leather seemed summer proof. Besides the fact that the designers sent out many looks, the show was a lot to take in. With fabrics, patterns, furry accessories, sunglasses, tiny waist belts, colorful shoes, bright lips cnadian viagra india and wigs all screaming for attention. It’s clear the Fendi show won’t go unnoticed this year.