Preview AIFW – Sage & Ivy SS2012

The Sage & Ivy fashion show is part of the official Amsterdam International Fashion Week program for the first time this season. Yet, as designer Alexia van Engelen tells us, the label is still giving the audience something different…

“When we were approached by the AIFW if we wanted to join the official schedule, we had one condition: we still wanted to be able to create our own little Sage & Ivy world around the show. We didn’t want to use just an ordinary, plain, white catwalk. We discussed all possibilities and are now showing the new Sage & Ivy collection near the pond of the Westergasterrein. This means the models are going to be walking on a catwalk build over water. We’re very excited”

And though the concept alone is already interesting, water has a special meaning in Alexia’s new collection too. “The collection is called hemisphere and is inspired by water. Yet not in an too obvious matter. You’ll see the water in reflections, the golden color it creates when the sun sets, the many colors that appear when the sun shines at it and the transparency of water.”

These diverse sides of water are brought to live in a two sided collection. “On one side it shows Greek influences like draping, braiding and lots of volume. On the other side you’ll see day wear with a seventies vibe (high pants and accentuated shoulders). Bianca Jagger really was the inspiration for this since she used to mix those two styles together in her impeccable looks.”

The whole Sage & Ivy collection consists of 24 looks, all handcrafted in small studios in Belgium and Germany (no longer in Morocco, like before). The fabrics as well as the colors of the collection breath femininity. “We used shades like light pink, light green, grey, gold and some degrade. All looks were made from materials like jersey, lace, chiffon, organza, satin, cotton and a special wool melange. There are many feminine pieces in the collection but in the show we will always combine a very feminine, elaborating item with a more simple and cool (almost manly) piece. Just wait and see…”

The Sage & Ivy show will be held on Friday 15 July at 8 p.m.