Jean Paul Gaultier Catwalk Fashion Show Paris SS2012

Jean Paul Gaultier kept it simple during his ss2012 presentation, the showroom was the dressing-room was the stage. So the audience, sitting at the tables where normally buyers write their orders, witnessed the models getting dressed and send off to the catwalk. It was a nice setting to underline the commercial purpose of JPG’s collection. Because it’s all about selling, no.

And commercial it was, from the Hawaiian prints to the sailor-sweaters. There were tailored jackets, fluid silk pants and natty shorts, but also the biker jackets and sporty blouson jackets with tailored pants. It was low key, but effective. Nothing new, all salable.